Setting Up & Using Product Analytics

Learn what you can do with Revenium's suite of Product Analytics & Reporting

The goal of Revenium's Product Analytics is to empower product owners to increase revenues by building & operating products that customers love to use.

What Can you Do with Revenium Product Analytics?

Product analytics helps to answer questions like these:

Product Revenue & Growth

• Which of my products is growing the most quickly ?

• For API products, which APIs included in each product gets the most usage & deliver the most value?

• Which product has the most subscribers?

User Acquisition

• How did the marketing campaign we ran last month affect user acquisition, retention, and growth from new users?

• How did the change in pricing strategy affect signups ?

New User Activation

• Which of my products has the fastest activation time (the time from signup to usage)?

• What changes have we made that have affected activation time?

• What percentage of users have failed to activate over the last 90 days? Is the current trend up or down?

Upsells & Growth

• How many of my customers subscribe to more than one product? Which products have the higest correlation of cross-pollination?

Setting up Revenium Product Analytics

The steps below assume you've first connected a data source.

1. Create a Product

Visit the products & pricing section of the main menu and create a product. Note that product analytics can be generated for products you charge for as well as those that are free. If you do not intend to charge for a product but still want product-level analytics, simply do not assign pricing when creating your product.

2. Create a Subscription

Under the Customers menu, open the subscriptions menu and create a new subscription.

3. Create a Subscriber Credential

Subscriber credentials allow:

1. Revenium's metering policy to automatically associate an end user's ID (an ID that you can define, or that comes from the API token used by a customer to access an API product) to a subscription when transactions are received, and/or

2. Revenium to distinctly report usage for multiple users under a single subscription (if your use case requires this).

4. Send Test Transactions & Review Analytics

Send test transactions through the API gateway or from your application (see code examples). You can view Revenium's product transaction logs to confirm the processing of your test transactions. Once you have confirmed the successful processing of your transactions, the following product analytics will be automatically generated:

1. Usage by Product & Customer

2. Product Adoption Rates

3. Time to Activate New Subscriptions

4. Subscriber Acquisition

5. Subscriber Engagement

6. Historical Usage Reporting by Customer & Subscriber

7. Self-Definable Custom Reports